By
M.Nasser
Bey.
Today
a
consultant
works
with
the
management
of
a
business
to
improve
the
profitability
of
the
business.
Working
with
the
top
management,
you
can
rest
assured
the
consultant
is
a
very
highly
paid
individual.
Some
consultants
charge
$100
per
hour.
Others
charge
$1,500
per
day
for
their
services,
and
still
others
work
on
an
annual
retainer
fee
of
$12,000
to
over
$30,000
per
year
from
any
number
of
large
corporations.
Until
only
a
few
years
ago,
the
title
"consultant"
was
more
or
less
limited
to
retired
diplomats
and
top
corporate
officers.
In
other
words,
until
recently,
the
consultant's
position
was
more
honorary
than
actual.
But
that
has
all
changed
dramatically
in
the
past
few
years.
The
number
of
consultants
for
almost
any
problem
in
life
has
increased
by
tenfold
or
more
during
the
past
ten
years!
And
the
field
of
consultants
is
continuing
to
grow.
In
fact,
independent
consulting
is
one
of
the
fastest
growing
businesses
in
the
country
today!
A
good
consultant
is
an
expert
at
recognizing
problems
and
shaping
solutions
to
those
problems.
The
need
for
business
problem
solvers
-
among
large
and
small
businesses
worldwide
-
has
never
been
greater.
The
ever
changing
moods
of
the
buyer
plus
the
myriad
of
crisis
situations
businessmen
face
almost
daily,
have
created
this
"seller's
market"
for
the
alert
consultant.
Reaching
for
a
consultant
when
problems
arise
is
as
natural
as
looking
for
the
sun
to
come
up
every
morning.
When
you're
not
feeling
well,
you
call
for
the
services
of
a
doctor.
If
your
car
isn't
running
right,
you
take
it
to
a
mechanic.
And
so
it
is
with
a
businessman
when
he
encounters
a
problem
-
whether
it
be
in
the
field
of
accounting,
legal,
sales
or
customer
relations.
Another
side
of
this
need
for
consultants
is
in
the
case
of
the
over-enthusiastic
entrepreneur
who
rushes
forward
into
a
business
in
which
he
has
little
or
no
experience.
Many
dreamers
invest
their
life
savings
in
questionable
projects
without
even
considering
the
idea
of
bringing
in
a
competent
business
consultant
to
analyze
and
evaluate
their
plans.
Even
experienced
people
are
prone
to
overrate
their
own
ideas.
The
image
of
the
end
result,
and
dedicated
enthusiasm
toward
the
attainment
of
one's
goal
are
the
prime
prerequisites
for
success;
however,
unmerited
enthusiasm
and
dedication
can
also
be
very
dangerous
as
well.
Unless
it
is
based
upon
solid
research,
it
may
cause
people
to
chase
headlong
after
nonexistent
rainbows.
And
that's
where
you
can
fit
in
as
a
business
consultant.
It
is
not
necessary
for
you
to
have
owned
or
operated
a
successful
business
to
become
a
successful
business
consultant.
Nor
is
it
imperative
that
you
have
been
in
management
or
have
held
a
titled
position.
You
will,
however,
need
the
ability
to
sell
yourself,
and
an
up-to-date
understanding
of
the
area
in
which
you
intend
to
assist
others.
The
first
step
is
to
make
an
honest
evaluation
of
your
own
training
and
experience.
You
might
be
an
ambitious
tax
consultant
who
was
never
recognized
for
your
abilities.
You
might
be
especially
good
in
such
general
areas
as
systems
design,
marketing,
advertising,
distribution,
sales,
or
even
efficiency,
time
management,
scheduling,
expediting
or
productivity.
There
are
hundreds
of
consultants
across
the
country
specializing
in
Direct
Mail
and
Mail
Order
operations.
Most
of
these
people
enjoyed
some
measure
of
success
in
those
fields,
and
then
discovered
the
easier
way
-
advising
others
on
how
to
operate
successfully.
There
are
consultants
for
people
who
want
success
with
a
garage
sale,
party
plan
merchandising,
or
even
multi-level
operations.
The
important
thing
is
to
choose
an
area
in
which
you've
had
some
experience;
an
area
that
you
have
spent
some
time
learning
about
and
of
course,
an
area
of
work
that
you
enjoy.
Almost
everyone
is
afraid
of
the
responsibility
involved.
They
claim
they
don't
have
the
experience
or
the
knowledge.
Such
was
the
case
of
a
young
lady
we
know
who
was
seeking
work
as
a
personnel
clerk.
She
had
worked
five
years
as
assistant
to
the
personnel
manager
of
a
large
manufacturing
plant,
yet
when
we
advised
her
to
become
a
consultant
to
people
looking
for
work
or
to
start
her
own
resume
writing
service,
she
pleaded
lack
of
knowledge,
experience
and
ability.
Just
about
everyone
has
had
special
training
in
a
certain
line
of
work,
and
they've
gone
on
to
absorb
special
studies
or
education
along
the
same
lines,
and
most
people
have
worked
all
their
lives
along
or
very
close
to
a
specific
line
of
endeavor.
So,
why
shouldn't
a
woman
who
has
worked
20
years
as
a
waitress
represent
herself
as
a
consultant
to
the
training
program
for
waitresses
within
a
restaurant
organization?
A
shipping
and
receiving
clerk
would
be
a
natural
for
setting
up
efficient
operations
and
for
solving
problems
for
businesses
just
beginning
or
expanding
their
production
output.
The
point
is,
most
people
don't
realize
how
much
expertise
they
really
have,
or
the
probable
marketability
of
their
training,
knowledge
and
experience.
The
important
thing
is
to
look
over
your
educational
strengths,
combine
that
with
any
special
training
or
on-the-job
experience,
and
then
offer
your
expertise
to
help
others
with
their
problems
along
the
lines
you
know
best.
You
don't
need
a
big,
fancy
executive
type
office
in
order
to
get
started,
especially
if
you
start
your
consulting
business
on
a
part-time
basis.
A
spare
bedroom,
a
section
of
the
basement,
or
even
a
corner
of
the
dining
room,
will
do
very
nicely.
If
you
handle
your
own
bookkeeping/filing,
you
will
need
a
ledger
of
some
kind,
and
a
file
cabinet
or
two.
You
will
need
a
good
typewriter
if
you
plan
to
do
your
own
correspondence.
An
alternative
is
to
do
all
letters,
etc.
in
longhand
and
hire
someone
to
put
them
in
final
form
for
you.
Check
the
local
high
school
or
college.
They
may
be
happy
to
post
your
ad
for
a
young
lady
looking
for
part-
time
work.
Instead
of
going
to
the
expense
of
paying
for
a
business
phone,
use
your
residence
phone
and
train
all
members
of
the
family
to
answer
it
in
a
business-like
manner
during
normal
working
hours.
Save
copies
of
all
the
sales
letters
you
send
out,
and
of
course,
all
job
proposals
you
submit.
Set
up
your
file
system
with
your
final
plan
in
mind,
and
you'll
save
a
lot
of
time
as
well
as
frustration.
Get
the
kind
of
file
folders
that
hang
from
the
sides
of
the
file
cabinet's
drawers,
allowing
you
to
position
the
file
folder
title
anywhere
across
the
top
of
the
folder.
Then
as
you
add
clients
to
your
file,
you
can
keep
them
in
alphabetical
order
without
having
a
jumbled-looking
file
drawer
in
which
you
have
to
search
for
each
title.
It's
also
a
good
idea
to
keep
your
active
accounts
in
one
drawer,
your
"hoped
for"
accounts
in
another,
and
master
copies
of
all
your
letters,
proposals,
business
contact
information
and
records
in
still
another
drawer.
You'll
also
need
business
cards.
Your
nearest
quick
print
shop
can
usually
order
these
and
help
you
in
selecting
wording
and
design.
Whether
to
rent,
lease
or
buy
a
copy
machine
is
up
to
you.
But
virtually
no
business
can
get
by
without
file
copies.
Carbon
paper
means
a
loss
of
efficiency,
and
running
over
to
the
corner
shop
to
get
copies
is
going
to
cost
you
time
and
money,
so
be
sure
to
fit
some
sort
of
copier
into
your
business
start-up
costs.
If
impossible
at
the
very
first,
use
the
old
carbon
paper
-
you
must
have
a
copy
for
your
file.
Just
how
good
a
typist
are
you,
how
well
you
can
write
sales
letters,
and
how
busy
you
want
to
be,
should
be
the
deciding
factors
about
the
typewriter.
If
you
type
at
all
-
and
there
will
always
be
at
least
a
few
letters
that
you
should
type
personally
-
we
suggest
again
that
you
go
for
the
long
haul
probabilities
and
rent,
lease
or
buy
the
best
and
most
modern
typewriter
you
can
afford.
Later
on,
when
you
do
move
into
that
"dream"
office,
that
will
be
one
less
piece
of
equipment
you
will
have
to
be
concerned
about.
Once
you've
decided
what
area
of
business
consulting
you
want
to
be
in,
and
have
your
office
or
working
space
set
up,
the
next
thing
is
to
let
people
know
you're
available
for
work.
Definitely
use
some
common
sense
and
applied
knowledge
before
spending
any
money
on
advertising.
Generally
speaking,
you
will
pick
up
some
customers,
regardless
of
the
problem
area
you
pecialize
in,
by
advertising
in
your
area's
most
popular
newspaper.
However,
we
wouldn't
recommend
much
more
than
a
small
ad
in
the
Sunday
editions,
unless
you're
a
direct
mail,
multi-level
or
garage
sale
consultant.
Check
with
your
Chamber
of
Commerce
for
a
list
of
trade
and
specialized
business
publishers
in
your
area.
Either
pick
up
a
sample
copy
of
the
business
journal
at
the
local
newsstand
or
write
to
the
publisher
and
ask
for
a
sample.
Look
through
those
catering
to
the
type
of
business
you
want
to
serve.
Check
the
editorial
styles
and
types
of
advertising
they
carry,
then
select
the
one
that
corresponds
with
your
needs.
Basically,
unless
a
publication
reaches
the
people
you
are
trying
to
sell
to,
don't
advertise
in
it
regardless
of
style,
quality,
or
advertising
rates.
Radio
or
television
would
probably
be
a
complete
waste
of
advertising
dollars,
unless
you're
offering
help
with
direct
mail,
multi-level
marketing
or
garage
sales.
The
best
time
for
any
broad
cast
advertising
in
order
to
reach
you
best
prospects
seems
to
be
in
the
evening
hours
after
the
late-night
news,
when
these
people
are
either
still
laboring
over
their
special
projects
or
relaxing
before
going
to
bed.
If
you
do
use
broadcast
advertising,
the
commercial
is
very
important.
Really
concentrate
on
this,
and
use
a
lot
of
common
sense
in
writing
the
message.
Even
if
you
engage
the
services
of
an
experienced
broadcast
copywriter,
make
sure
the
message
speaks
to
your
potential
customers,
and
convinces
them
that
you
can
help
solve
their
problems
or
improve
the
profit
picture
of
their
business.
Finally,
where
to
advertise.
Go
with
a
quarter-page
ad
in
the
yellow
pages
of
your
telephone
directory.
The
space
salesman
will
help
you
with
the
ad,
but
remember,
you
want
it
to
catch
the
eye
of
your
particular
client,
and
offer
a
promise
of
an
end
to
his
problems.
Always
talk
to
your
kind
of
people,
emphasizing
the
benefits
of
your
services.
It's
not
good
practice
to
quote
or
even
discuss
prices
in
either
your
advertising
or
on
the
phone
when
people
respond.
Always
get
name,
address
and
telephone
number,
then
explain
your
services
in
general.
Set
up
an
appointment
to
look
over
their
operation,
analyze
their
needs,
and
make
a
written
proposal
to
solve
their
problems.
There
may
be
a
number
of
factors
involved
in
establishing
your
fees,
but
starting
out
with
beginning
and
small
businesses,
and
until
you
line
up
50
regular
clients,
your
best
bet
would
be
$50
per
hour.
Count
on
two
to
three
hours
per
client
per
day,
and
devoting
10
days
per
month
to
work
on
their
needs,
you're
talking
about
$1,000
to
$1,500
per
month
from
each
client.
Multiply
that
times
50
clients,
and
you'll
be
grossing
$5,000
to
$7,500
per
month.
As
a
one-man
operation,
you'll
be
plenty
busy.
Insiders
in
this
business
say
a
person
can
leave
his
regular
job
on
Friday,
start
a
consulting
business
on
Monday,
and
within
six
months,
have
an
income
of
more
than
$100,000
per
year.
Suffice
it
to
say
that
a
beginning
business
consultant
should
earn
from
$30,000
to
$60,000
before
taxes
and
office
expenses,
in
his
first
year
in
the
business.
There's
still
another
very
important
method
of
finding
new
clients,
and
that
is
via
Direct
Mail
solicitation.
This
is
done
either
by
postcard
or
sales
letter
mailings.
For
a
mailing
list
of
local
businesses,
check
the
yellow
pages
of
your
telephone
directory,
under
the
heading
"Mailing
Lists."
Tell
the
advertiser
the
kind
of
mailing
list
you
need
-
if
they
don't
have
it,
ask
them
for
the
names
of
suppliers
who
might
be
able
to
supply
your
needs.
Alternately,
you
could
compile
your
own
mailing
list
of
prospects
most
likely
to
be
interested
in
your
services.
Mark
the
names
you
want
in
the
area
business
directory,
and
pay
someone
to
input
these
names
into
a
computer
for
you.
The
computer
operator
should
be
able
to
supply
you
with
peal-and-stick
address
labels
at
a
nominal
cost.
Putting
your
list
on
computer
from
the
start
will
save
you
thousands
of
dollars
in
money
and
count
less
hours
of
work.
Your
postcard
solicitation
should
basically
be
an
elaboration
of
your
printed
advertising.
In
other
words,
an
ad
for
a
Direct
Mail
Consultant
might
be
transferred
to
a
postcard
along
these
lines:
Muhammad
Nasser
Bey
is
publisher
of
articles
and
reports
on
Money
Making
and
other
Business
Opportunities
for
your
use
or
resale.
Visit
our
web
site
at:
http://mnbey.freeyellow.com
You
Can
email
Mr
Nasser
Bey
at
Africalink1@Mailcity.com
or
Reply96@onebox.com
ICQ
address
122280532
